Branding Makes Cent$
11/22/10
While most think a brand is just a logo, tagline, or radio jingle, a brand is actually much more and can provide dividends. A brand is also your company name, service, pricing, how you answer a customer call, and your brand is you. A brand is the promise of what service will be delivered or experienced. It differentiates your company or service from your competition.
So why is it important to brand your lawn service? Following are some of the benefits:
• Serves as your instant billboard - a logo on a shirt, truck, invoice, or electronic signature serves as a "walking" billboard that reinforces your services daily
• Provides credibility - a brand in all forms communicates that you are a professional, legitimate business
• Communicates stability - by investing in a brand, indicates to your customers and prospects that you are established and here to stay
• Makes you memorable - people remember graphics more than what they hear or read so your potential customer will more readily remember your name and logo when they need your service
•
Makes you look larger - although you may be small in number, having an established brand communicates bigness
• Sets you apart - a brand developed over time differentiates you from your competition and helps avoid confusion.
You take pride in the ownership of your company...why not brand your company and leverage the power of your brand.
Chris Ruzicka
VP Marketing - Imagery Marketing Group
• Serves as your instant billboard - a logo on a shirt, truck, invoice, or electronic signature serves as a "walking" billboard that reinforces your services daily
• Provides credibility - a brand in all forms communicates that you are a professional, legitimate business
• Communicates stability - by investing in a brand, indicates to your customers and prospects that you are established and here to stay
• Makes you memorable - people remember graphics more than what they hear or read so your potential customer will more readily remember your name and logo when they need your service
•
Makes you look larger - although you may be small in number, having an established brand communicates bigness
• Sets you apart - a brand developed over time differentiates you from your competition and helps avoid confusion.
You take pride in the ownership of your company...why not brand your company and leverage the power of your brand.
Chris Ruzicka
VP Marketing - Imagery Marketing Group
