BOSS Officially Recognized as the "World's Greatest!" Plow
Here is the Press Release issued by The Boss Plow Company:
Contact: Mary Brophy
Jacobson Rost
414/220-4858
mbrophy@jacobsonrost.com
Mark Klossner
THE BOSS Snowplow
906/776-3334
mark.klossner@bossplow.com
THE BOSS SNOWPLOW NAMED BEST SNOWPLOW COMPANY,
TO BE PROFILED ON THE "WORLD'S GREATEST" TV SHOW IN OCTOBER
IRON MOUNTAIN, Mich. (Sept. 21, 2010) - As a testament to the company's 25-year track record for new product innovation and quality design, THE BOSS Snowplow has been selected by How 2 Media to be featured on the popular television series "World's Greatest!"
World's Greatest is a 30-minute show produced by How 2 Media and dedicated to highlighting the world's greatest companies, products, places, and people. Companies profiled are selected through a rigorous interview process. Each show is viewed by millions nationwide and features a fast-paced tour around the world with behind-the-scenes footage, informative interviews, and exciting visuals.
"THE BOSS Snowplow is exactly the type of company that we like to feature on 'World's Greatest!,'" said Executive Producer Gordon Freeman. "They're an innovative company that over the years has pioneered a number of revolutionary features and equipment additions for snowplows, and each and every one of their snowplows is designed and manufactured in Michigan's Upper Peninsula where they know snow."
As part of the show, How 2 Media will be sending a film crew to the company's manufacturing facilities in Iron Mountain, Michigan to get the story behind the story on how the plows are made and tested, and to show the "World's Greatest!" viewers why BOSS was selected as the best in the snowplow category.
"We're proud to be part of the ‘World's Greatest!' and honored for the selection," said Mark Klossner, marketing manager for THE BOSS Snowplow. "This program gives us the opportunity to highlight our company's strong heritage of achievement and share our story of manufacturing excellence with television viewers across the country."
Following filming, BOSS will be featured on the "World's Greatest" in an episode airing on the ION Network in mid-October. Check your local guide for listings. The network has a viewership of more than 95 million households.
About THE BOSS Snowplow:
Since 1985 THE BOSS Snowplow has made snowplowing efficient and easy with innovative
products that set new industry standards for quality, reliability, craftsmanship and performance. All BOSS Snowplows are designed, built and put to the ultimate performance best in Michigan's rugged Upper Peninsula where winters - and deep snow - are a way of life.
THE BOSS snow-removal products and accessories are manufactured in an approved ISO 9001:2008 registered facility and are available to professionals and homeowners through the company's nationwide network of distributors. For more information on THE BOSS Snowplow and the full line of BOSS accessories, call 800-286-4155 or visit the company's Web site at www.bossplow.com.
About How 2 Media:
How 2 Media is a 21st Century television production company. Their award winning programming can be seen on national cable channels and local network affiliates across the country. For more information on How 2 Media and their show lineup, please visit How2Media.tv.
